STUDDY, G.E.
Collection of Big Tree Advertising Postcards 1925-1929. [plus]
Awarded Gold at Adelaide Stampex 2017 Exhibition N.Z. Advertising Agency L.T. Watkins selected pictorial postcards to promote the sale of Big Tree petrol imported by A.S. Paterson & Co, mostly R.P.S. series cards 1922-1924. Innovative messages based on the captions were used to market the petrol and Paid Permit Stamps introduced in 1919 were used. There were 3 types of Permit Paid stamps which were only date stamped if undelivered or redirected. All the 16 display cards feature two original postcards showing the side of the card with message, address and Permit Paid Stamps and another showing the pictorial side with caption. The postcards are laid out on card 280 x 210mm and each has information particular to each card and post permit. Displays are numbered in chronological order: No. 1. Original ‘Big Tree’ ‘Cindarella’ advertising label by A.S. Paterson & Co attached to display card with stamp mount. No. 2 - 4. One with boxed violet rubber stamp and two of the cards with boxed black printed stamps all with ½ penny paid, Wellington, NZ. Permit No 16. No. 5. A unique card with a hand written message in black ink, no permit stamp. ‘Enclosed please cheque 2.7.6. Please do not get away with the idea that this is really what I think of you, it is merely part of an advertising scheme with the Big Tree message omitted I believe that as far as you are concerned Big Tree does not need advertising & that the time is not far distant when you will use exclusively Big Tree Products. Yours etc GS.’. No. 6 - 14. Nine of the displays with Green N.Z. Postage Permit, Wellington, New Zealand No. 154. ½ No, 15 -17. Three of the displays with Blue New Zealand Postage Permit. Te ARO No. 2. ½ penny paid. 2. BABB, PAUL & OWEN, GAY Bonzo. The Life and Work of George Studdy. England: Richard Dennis, Somerset 1988. 128p, illustrated throughout in colour & b/w. 310mm, laminated illustrated boards. Fine. 3. ALBUM: 4 Big Tree featuring policemen, advertisement cards 1 Big Tree featuring cars Two cards ‘Oliver Twist’, ‘Somewhere in the Sun’ & ‘I Did But See Her Passing By’. Fill up at the True Blue Pumps Adverts. [Big Tree] One card ‘The Measured Mile’. [Lawson] Miscellaneous - One card ‘Do Drop a Line’. Bonzo then 56 original cards 3 modern & 1 mickey mouse. Loose cards not in album - 11 vintage bonzo cards 15 reprint cards and copies. Advertisement 4. ‘Big Tree: Kerosene. Put Safety in Your Lamps and Heaters!. Single leaf with image of a family scene sitting round a lamp and heater, 270 x 210mm. Stamp of ‘R. Wilson & Coy Ltd, Agents, Taihape’, in top margin. 5. Book - Puppy Tails. London: John Swain & Son, NY: Brentano’s nd [ca 1920’s] Unpaginated, 12 full page colour plates on 6 leaves. 170mm, illustrated papered boards, green cloth spine, light wear and marks. G+


Provenance - Gerald Ellott MNZM postal historian.